#qualitative #research #startup #telehealth #patient
Listen to Patients
An early-stage telehealth company leaned on their founders to create their marketing. The company’s newly hired D2C marketing pro knew in order to upgrade their start-up communication, they needed to invest in patient research. Our team helped expand his capacity quickly and briefly.
QUESTION
Before diving into next level creative, our client wanted to know: was the existing value proposition human enough to scale quickly? Our team helped dig into the lived experience of routine patient care.
When to call a doctor?
PROJECT
We partnered to create a conversation guide for 1:1 interviews to better understand the patient journey and test specific value propositions. We iterated as appropriate.
Interviews & analysis
RESULT
With texture and vernacular from potential users, we documented the emotional and behavioral triggers that commonly lead people to seek clinical guidance. We now had the character traits to create a segment profile or buyer persona.
Buyer persona-ready
Let’s connect!
We’d love to help you move forward.