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#employeebenefits #acquisition #merger #healthbenefits
Refresh Patient Promotion
Our client needed support to complete their acquisition and integrate it into their expanded offering to plan sponsors. Timing was tight. They needed a partner with deep knowledge of the employer benefit ecosystem to move quickly and skillfully.
QUESTION
Blending two similar but distinct products required precision. How was the combined offering better for employees and family members? Patients and caregivers? Would a new design and messages be disruptive? How could we ease existing users through the transition?
Braid legacy & acquired
PROJECT
Our team jumped into a rapid discovery phase of stakeholder listening and data mining. With a clear portrait of existing users, we mapped out copy and design.
Rebuild media library
RESULT
Our client has a multimedia library of emotional campaigns, marketing the best features of both the legacy and acquired products. All media was built with the on-the-ground requirements of the business.
Cohesive campaigns
Listening to patients >
Let’s connect!
We’d love to help you move forward.